What's your coaching genius?

Take the Coaching Genius Type Quiz to find out and turn your coaching genius into clients. You'll get a personalized Genius Finder Blueprint to learn how you can leverage your coaching genius to shortcut your path to becoming a successful coach.

Hi! I'm Selena.


I believe that the world will be a better place when coaches can focus on what's most important to them -- helping people transform their lives.


I see so many coaches get stuck on the business side of their practices, when all they want to do is serve people at the deepest levels.


That's why I created the Coaching Genius System. A step-by-step process to help coaches out of overwhelm and into a profitable and sustainable coaching practice.

Hate Marketing? Try This 3-Step Reframe

The Secret to Boosting Motivation

Finding the right tools to streamline your business processes can make all the difference in whether you're successful or not.

"Be Yourself. Everyone else is already taken."

- Oscar Wilde

Tania P. Brown, CFP®, AFC® avatar
Tania P. Brown, CFP®, AFC®
Tania P. Brown, CFP, AFC- Job Exit Financial Coach- I help women 40+ create a financial plan so they can quit their corporate jobs and launch their coaching businesses full-time. My #1 Challenge was creating a content plan- There is so much information out there about how to create a plan- often complex and super confusing to the point when I hear the words content strategy, I want to reach for a bottle of Advil. The Advance Series strategy is game-changing and has saved me so much time. I love the idea of creating a series (probably the Sage in me 😀). It's a fantastic way to simplify and organize the content. Also, the 12 X5 X7 concept helps give a framework so you don't go into "analysis paralysis." Selena has a gift for clarifying the confusing and complex in digestible pieces. I don't feel overwhelmed, but I've also made much progress. The time and mental sanity you will get back using her program is worth it.
Tania P. Brown avatar
Tania P. Brown
taniapbrown.com
4/24/2024: My coaching action plan session was worth its weight in gold. Having an expert walk through your business and offering guidance saves you the time, energy, and frustration of guessing your way through "what next." It gives reassurance for the things you are doing well and recommendations so you're not chasing every social media influencer's suggestions. The great thing is she really works with your personality instead of trying to shove you into a generic box of suggestions.  I highly recommend people sign up for the session. 9/6/2024: I gave my resignation notice yesterday to my employer. My last day is October 4.
Joyce King avatar
Joyce King
Joycekingcoaching.com
Highly Recommended – VIP Day with Dr. Selena Tramayne is a Must Experience! Dr. Selena delivers on her promises of “where you’ll make more progress in just one day than most coaches make in an entire year” and then some! My sister graciously offered me a coaching office in her new shop and so I had a deadline to get my career coach / life purpose playbook and website completed in time for my sister’s shop grand opening! Dr. Selena was SUPER helpful – she opened her calendar and was ready to ramp things up via the VIP Day. We had a couple of laser-focused productive, fun days, while I was learning and stretching towards the finish line! Dr. Selena incorporated an efficient system to operate my business that is simple, smooth, and scalable. She worked her magic with assistance in clear messaging and content strategies that positions me for visibility and growth. The strategic alignment driven plan helped me get re-inspired and start loving my coaching goals again and feeling a sense of fulfillment!  With Dr. Selena’s perseverance the playbook and website were ready to go on the grand opening day! I was excited and confident about sharing my offer because my website and playbook messaging is aligned with my ideal clients’ beliefs and can solve their most pressing pain points. Now that I have my first couple of customers on the books it has given me the motivation to pursue my coaching career dreams! I am so appreciative of everything Dr. Selena has done to make the launch day a successful one with outstanding results!
Vania Clark Butler avatar
Vania Clark Butler
Breakthrough Business Mentor
Selena is a brilliant coach. As a coach myself, embarking on the journey of creating my first online course and moving from one-on-one to group coaching, I was feeling overwhelmed. But Selena, with her unique blend of warmth and practical wisdom, guided me through it and shared amazing tools that made it so much easier. Her insights and recommendations were invaluable and greatly reduced implementation time. She has a remarkable talent for simplifying complex ideas and making them actionable and digestible. Thanks to Selena, I now have an online course I'm proud of and a group coaching program I feel confident leading. I couldn't have achieved this without her invaluable guidance. For anyone needing help growing or running their coaching business, I highly recommend working with Selena.
Linda Yetman, RN PhD Certified Coach Practitioner avatar
Linda Yetman, RN PhD Certified Coach Practitioner
Hello! I'm Linda. Brainstorming with Selena and then working with her tools and processes helped me to write more succinct messaging. Before I signed up for business coaching with Selena, my biggest challenge was identifying my offer. I had not clearly outlined a methodology. The biggest takeaway from working with Selena was to own my thought leadership. My favourite part of working with Selena was the clear steps she provided in helping me achieve clarity in my coaching practice. I believe my coaching framework is a solid foundation upon which to build my program development. If you're on the fence about working with Selena or one of her courses, I would say to book the Coach Action Plan call with her. The insights you will glean in that call will start you on your way! Over the years, I have worked with a variety of coaches, several offered their ideas for business coaching. Selena is the first one with whom I have been able to achieve the clarity I needed to support the development of my personal coaching methodology. More About Linda Linda has over 40 years of experience in nursing and the healthcare field. She coaches overworked nurses to support them in overcoming workplace fatigue and feelings of being overwhelmed by building self-compassionate resilience to stress and moving from a place of exhaustion to revitalization.
Nina Cuellar-Barry avatar
Nina Cuellar-Barry
Parenting Coach
I loved the Coach's Copy Course. The lessons are short and easy to understand, yet they contain a lot of sophisticated concepts.     Selena's personal feedback on my copy made such a difference to how I write now! I've always struggled with making my copy clear and with giving my writing impact. It often came off lackluster, which made me unhappy with what I wrote. Selena was able to quickly suggest tweaks in wording, where to expand an idea, and how to really speak to the needs of my audience. With her insight and suggestions I'm now much more confident in how I present myself and my ideas in print.     Selena presents a depth of knowledge about copywriting in concise lessons. This is the kind of course that you'll want to revisit in order to anchor the concepts and formulas that help you create good copy. When I feel stuck, going through one of the lessons again reminds me of what makes copy work well to connect with my audience and serve them.     I now feel good about sending out newsletters - something I've usually struggled to do - and have an automation sequence of welcome emails that tell my story and why I do the kind of work that I do. I'm very proud of them! Without Selena's insight and expert advice, I'd still be struggling to know what to write. 
Michelle Dinsdale avatar
Michelle Dinsdale
Optimal Health After Cancer Coach
To anyone on the fence about joining, I would say just do it! So many great takeaways! I decided to get the Coaching Genius video training because I felt like I was chasing the wrong avatar. The biggest takeaway for me was the idea that people don’t pay for prevention, they’ll pay for pain. That was a huge “aha” moment for me. My favorite part of the program was creating the avatar. I really narrowed down who I should be concentrating on.
Nadia Krauss avatar
Nadia Krauss
Soul Health Mentor
To anyone on the fence about joining, I would say I wish I would have had something this clear and helpful when I started trying to figure out my niche (2019). I decided to join the Find Your Best Fit Niche Workshop because I am now looking to create less manual and more 'automated' systems and I knew that I really have to dial into my niche & messaging for that. My biggest insight was how ready I am to really expand my business reach. It was my biggest take-away and validation. I really enjoyed the whole process because it felt really organic and natural. Clear steps/ tasks building on top of each other. My biggest win was CLARITY in my niche and who I am talking to is my win. And the joy I am feeling in anticipation.
Lysa Greer avatar
Lysa Greer
Consultant | Strategist | Producer at Fresh Take Productions
I decided to invest in the Coach Action Plan because I over-analyze and get stuck in my own brain and thoughts. I usually can't see my own label, so to have Selena get me, see me, and to use her perfect word, "untwist me," it's priceless. She also zeros in where the "knot" is - BRILLIANT. My biggest takeaway was that my avatar become clearer and validation that my logic on my methodology was a possible shift of focus was on point - or at least heading in the right direction. My favorite part -- I like the way Selena explains each piece of her framework, but she is the brilliance. For anyone on the fence, I would say every day that passes is a day with less clarity and that being on the fence is equivalent to staying stuck by choice.
Sabrina Charles avatar
Sabrina Charles
Eating Disorders Recovery Coach
I decided to grab Selena's offer for the Coach Action Plan because I was struggling to define my avatar. My biggest takeaway was that I now have an avatar! My favorite part was the mind mapping and now having an action plan. To anyone on the fence, I would say do it. It will give you clarity.
Patrice Starks avatar
Patrice Starks
THRIVE Through Divorce Coach
I decided to sign up for the Coach Action Plan because I was struggling to get organized. A big takeaway for me was the visual mind map we used in the session. It led me to get the application. That one action connected my thoughts to a process. Amazing!! I loved talking through the plan. If you're on the fence about signing up, I would say just do it. My least favorite part was that it was only 45 minutes. I'd easily spend $500 for an afternoon intensive with Selena. She is an excellent thought leader and motivator. I told 18 coaches about her the evening after the call.
Kiley Doll avatar
Kiley Doll
I have been working with Selena for several months now. She is always spot on and amazing.

Take the Coaching Genius Type Quiz...

... and get your personalized Genius Finder Blueprint to learn how you can leverage YOUR coaching genius to shortcut your path to becoming a successful coach!

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