Your niche is saturated (and why you don’t need to worry about it)

I’ve had a few clients worry about choosing a niche that is too saturated.

And if they’re worried about it, I’m guessing you might be too.

That there are too many coaches doing the same thing.

And I get it.

I had the same worry when I decided to focus on helping coaches.

I mean, c’mon, the Coaches Helping Coaches niche feels SATURATED.

And guess what?

Pretty much every niche feels saturated.

That’s just the way it is.

The good news is that there are over 329 million people in the United States alone (I looked it up).

How many of those 329 million people do you need to have a thriving coaching practice at any one time?

10, 15, 20, maybe?

Now, I know you may be thinking…

“Well, a lot of those will be kids or the elderly who wouldn’t want or need my coaching”

I also looked that up.

For any given age and gender, the average is about .62% of the population.

So even if you decided to only work with 40-year old females, that’s over 2 million people.

329,000,000 * .062 = 2,039,800

(just in case you like math)

Do you think that you could attract twenty 40-year-old females from over 2 million?

I think you could.

Now, you have a lot of things to focus on when growing your coaching business.

Things like…

  • Narrowing down your niche
  • Understanding your ideal community intimately
  • Developing a coaching methodology built around your genius zone
  • Creating ways to attract your ideal clients to you
  • etc.

Worrying that you’re in a saturated market shouldn’t be one of them.

With love & joy,

Selena

P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?


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