I've worked with coaches who were just getting started to clients already making millions. In that time, I've realized that coaches should put different workflows in place based on where they're at in their businesses.
Here are my suggestions...
For those of you who haven't started your business yet, your first workflow should be to validate your business ideas. A very simple workflow might look something like this...
First, if you haven’t already validated your business idea, then start there (see above). If you have validated your business idea, then start with a basic marketing workflow. Choose one marketing workflow that you already have in place to begin. If you're doing any marketing at all, you already have a workflow. You just may not have optimized it yet.
Use my 4 A methodology to fine-tune and optimize your chosen workflow...
Let's use an example. Let's say you want to use blogging + Facebook posts as your main content marketing strategy.
First, you might write out all the steps you take for researching, writing, editing, and posting a blog post. Don't forget to include creating graphics, etc.
Second, you might write out all the steps it takes to write, edit, schedule, and publish to Facebook for that blog post.
Third, ask yourself, "How long am I spending? Does it match my goals for the time I want to spend on this part of my marketing?"
If you're spending more time than you'd like, see where you can decrease the number of steps in both the blog and Facebook posting.
Fourth, see if any of those steps can be automated. Automate what you can.
Fifth, assign as much of it as you can to someone else.
Finally, once you've optimized your workflow, always be on the look out to improve it.
Start with the marketing workflow above, if you haven’t already.
Once you have one in place, then add to it.
Once you’ve got your blogging & FB posting workflow in place and it’s going like gangbusters, then you can add another social media platform. Let’s say Instagram. You can then incorporate Instagram into your already optimized marketing workflow.
Once that workflow is running smoothly, rinse and repeat.
Pretty soon, you'll have a streamlined marketing system that increases your profit. And decreases the time you spend on marketing.
Note: You don’t have to do this in the order I've demonstrated.
It’s more important to build from a solid, simple workflow as you work through this, instead of trying to take on all marketing systems at once.
That can get pretty overwhelming.
Once you have your marketing workflow in place, you can move on to your sales and client onboarding workflows.
If you're ready to take on team members, then your marketing, sales, and client onboarding workflows are probably in good shape.
These workflows not looking so great? Make sure to optimize them first before taking any one on.
If they are looking good, now you're ready to focus on your team workflows.
Start with your hiring workflow. Then your team onboarding workflow. And then finally your team performance workflow.
I hope you found this valuable.
Also, no matter where you're at in your business, make sure to check out my article, "Not much profit? Focus Here In The Next 30 Days" to use the 5 key indicators in your business to put the systems in place to increase profits fast.
If you have ideas of your own on what workflows to put in place, please share them in the comments below.
With love & joy,
P.S. Know other coaches who might enjoy this article? Share it with them below...
Selena Tramayne, Ph.D. is the founder of The Tramayne Group, which provides programs and coaching services to benefit new and emerging coaches. She developed the Coaching Genius System and provides one-on-one and group coaching through The Coaches Accelerator, a streamlined process to help coaches go from zero to six figures fast. When not working in and on her business, she can be found hiking, mountain biking, and going on bliss walks near her home in Albuquerque, New Mexico.
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