Tired of selling yourself as a coach?

Tired of selling yourself as a coach?

Recently I set the record straight that growing a business can be simple, but not always easy.

And like many things that are difficult, it’s worth it.

Because on the other side of this challenge is a more confident and more capable you.

And a life where you make good money doing meaningful work that you love.

Now to get there, you have to dig in and find out what sets you apart as a coach.

Last week, I told you about how powerful a one-of-a-kind, proprietary coaching framework can be for both you and your clients.

And now let’s take it one step further.

After you have your coaching framework, you can turn it into your signature program.

What is a signature program?

Simply put, your signature program is the vehicle through which you deliver your coaching framework.

It can be as basic as a set number or schedule of coaching sessions.

Or as advanced as coaching + extra materials and support. Let me give you some examples…

Six months of one-to-one coaching

This is the simplest and easiest to implement and it’s what I recommend to get started.

The exact length of your program will vary depending on your coaching framework. But essentially, you take your client through your coaching framework within that set time frame and help them achieve their desired transformation.

Six months of one-to-one coaching, plus learning materials

The next evolution of your signature program is to take the repetitive parts of your coaching and turn them into reusable materials.

So rather than rehashing the same information over and over, your coaching clients get the core information delivered via learning materials, and then you personalize their coaching around their specific needs.

Six months of group coaching, plus learning materials

Once you’ve taken enough one-to-one clients through your coaching framework, you’ll gain confidence and certainty that your coaching framework delivers results.

That means you’re ready to scale up your coaching to include groups.

There are several ways you could set the group up.

You could…

Take them through your coaching framework as a group with each week focused on one section.


You could set it up so that each member goes at their own pace and each live coaching session is about any questions they have about the step they’re on.

Either way, the point is that you’re freeing up your time to focus on what matters most to your clients (i.e. the transformation you’re helping them make).

How a Signature Program Changes Your Business

First, you sell the program and not yourself.

After working with hundreds of coaches, I can tell you that most coaches DO NOT love selling themselves. It’s so uncomfortable.

It’s much, much easier to focus the enrollment conversation around your signature program and what it can do for them.

Second, when you give it a name it becomes its own thing.

You can make it a separate brand with its own website and sales page. And when you give it a strong name and set up the right systems, it can do most of the selling for you and bring in potential clients on autopilot.

Plus, it has the potential to scale like nothing else.

As I’m sure you’ve seen around the internet, coaches and experts have created signature programs that make them millions per year.

That’s practically impossible without a signature program.

Now I know you might be thinking…

“I’m not ready for that yet. I have to do this other thing first. Maybe I’ll be ready next year.”

But I want to warn you against the “maybe next year” mindset.

Because while it’s true that if you haven’t already, you want to dial in your niche and develop your coaching framework first…

Here's the thing…

You can get there a lot faster than you think.

Many of my clients who’ve gone through my entire Coaches Accelerator process have dialed in their niche, developed their coaching framework, and packaged up their coaching into a signature program in less than 5 weeks.

Think about what that means.

In just over a month, they went from not being sure who to coach, to having a signature program they felt confident enough to share with the world.

No more second-guessing themselves.

No more wondering how the heck they’re going to help their clients.

No more winging it.

If you’re ready to have your own signature program bringing in clients and changing their lives, it’s time for you and I to talk.

Let’s have a friendly conversation and see if The Coaches Accelerator is a good fit for you.

Click here to schedule your complimentary call

This may be exactly what you need to make 2023 your best year ever.

Because the reality is…

The next 5 weeks are going to pass by no matter what.

And at the end of that time you could be right where you are now.

Or, you could have a signature coaching program that gets your clients incredible results, and that you can sell with confidence.

Click here to schedule your call

I look forward to speaking with you soon.

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

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