The 1-1 Coaches Accelerator – Discovery - Selena Tramayne, Ph.D.
Important question for coaches who work 40+ hours per week on their business and STILL don’t have a sustainable coaching practice.

If there was a predictable, step-by-step method for building a six-figure coaching practice without feeling scattered, overwhelmed, or clueless about which direction to take…

Would you finally feel confident enough to make growing your coaching business your #1 priority?

Here’s why anything short of a “Hell Yes!” is costing you in more ways than you know

Every day, hundreds of your potential ideal clients are hiring a coach hoping to FINALLY making that transformation they’ve longed for.

So the question is…
Are they hiring you?

The success of your coaching business rests heavily on your answer to this question.

If you know without a doubt...
That you’re not coaching as many AWESOME & AMAZING clients as you’d like


Your current business building strategies feel random at best, scattering your energy while failing to attract a steady stream of grateful and enthusiastic clients that make all this worth it…

then keep reading...

Because what follows could EASILY be the pivotal moment you look back on in just a few months from now when your client load is well on its way to bursting at the seams with clients who love you and all the scattered energy, lack of direction, and worry is behind you. 

But first…

The Question That Can Make Every New and Struggling Coach Cringe

You may have been asked it a few times.

Or even a DOZEN or so. 

By folks at a networking event as you talk about what you do, in a Facebook group, with your friends at girls night out, or even with your concerned spouse. 

Even just the ANTICIPATION of being asked the question can make your heart feel like it’s dropped to the pit of your stomach. You can even feel yourself sweating a little. 

Do I tell the truth? Do I fib a little? What will they think of me?

It can do a number to your self-confidence.

So… what’s the question? 

"How many clients do you have?"


I remember this question all too well and the embarrassment I felt about the answer.

Maybe you resonate with this.

This may be the most anxiety producing question a new and struggling coach can face.

It’s a question that can bring on imposter syndrome like nothing else.

To this day, I can still remember the first time I was asked that question.

It was about six months after I started my coaching business as a career coach.

I was at a local networking event, sitting around a table at a Panera Bread with about 8 other business owners. We were going around the table introducing ourselves. I had just given my elevator pitch and the woman across from me asked that dreaded question

I had been working so hard for the past six months. Doing everything I could to get clients.

Sending out letters to divorce lawyers thinking their clients might need my services.

Learning everything I could about how to grow a coaching business.

And what did I have to show for it?

One client.

One client paying me $50 a month.

And she didn’t even come to me through all of my marketing and networking efforts.

She was someone I had known previously, so I couldn’t even say that all my hard work was paying off.

It was like a big sign on my head that said…

“Don’t hire me. I have no idea what I’m doing.”

Looking back…

I’m actually so grateful people asked it.

And I’m so glad that you’re getting asked it, too.

Because that cringe-worthy question can be the catalyst you need to take the RIGHT ACTIONS that will finally allow you to answer that question with “more than enough” with a huge smile on your face.

Because here’s the thing...

You feel called to be a coach. 

Isn’t it time you started making the impact you should?

Let’s be real:

While the lifestyle of a successful coach is pretty awesome

Setting your own hours.

Taking time off to relax, spend time with family and friends, and never having to climb the corporate ladder…

It’s not why you started a coaching business.

You started it because you care about people. You hate to see them suffer. And you want them to succeed. To help them transform into the people they most want to be.

With all the heart, care, advice, and help you’ve given your family, friends, and clients, you DESERVE to have a successful coaching practice. 

You have a lifetime of experience -- maybe it’s in the corporate world, maybe it's your commitment to health, maybe it’s your experiences as a mom, wife, friend, or daughter.

You deserve to use all the knowledge and skills you’ve gained in the past to help others grow and become the best version of themselves. 

You deserve to see the numbers multiplying in your bank account as you give your heart and soul to an ever increasing number of grateful and inspired clients.

You deserve to feel calm, centered, and excited as you start your day knowing that you’re fulfilling your calling, being of service, and doing what you most love to do in the world.

In a moment, I’m going to show you how to FINALLY become the coach you’ve longed to be and have the coaching business you deserve. 

But first, a few key things…

The 5 Reasons You Still Don’t Have a Profitable Coaching Practice

(and how to fix it)

REASON #1: All the possible tactics, tips, tools, and strategies have you overwhelmed and scattered

REASON #2: You’re still trying to decide on a niche

REASON #3: You’re trying to do ALL the marketing things

REASON #4: You’re following cookie cutter solutions that don’t take YOU into account

REASON #5: You coach during the enrollment conversation

The Good News is...

Building a Profitable and Sustainable Coaching Business is Easier Than You Think

If you’ve made it this far, you ALREADY know that building a coaching practice around YOUR genius zone, strengths, and personality is critical to your success.

But maybe you didn’t know that by building your business using the Coaching Genius System that I’m about to share with you, you’ll also be able to:

  • Build a profitable business that is simple to manage and has minimal expenses -- a few key online apps is all you need. 
  • Speak the language of your clients and larger community easily and in a way that attracts them to you effortlessly. 
  • Become THE go-to person for the transformation you provide to your ideal clients, which leads to a waiting list and very little competition.  
  • Develop the necessary foundation to keep growing your business to higher and higher levels so that even a 7-figure business is in reach.
  • Create a legacy business that gives you tremendous satisfaction by helping others transform themselves and their lives, who then, in turn, improve the lives of others. Creating an upward spiral of awesomeness. 
  • Create a true lifestyle business -- one that gives you real freedom and flexibility. Plan that vacation to the pyramids. Ask a friend to coffee at 10am in the middle of a weekday. Spend 5 hours a week volunteering at your favorite non-profit. Heck, why not start your own non-profit. Whatever you desire. 
  • Finally answer with confidence and pride when people ask you: “How many clients do you have?”

Yes, all of this is within your reach (whether you’re brand new to coaching or have been struggling for a while)...

… but they do depend on you following a succinct, step-by-step approach.

One that leverages the 80/20 principle in which 20% of the effort brings you 80% of the results.

One that moves you beyond the “throwing spaghetti at the wall” syndrome. 

One that is not a cookie cutter approach because it uses your genius zone, personality, and strengths as the foundation.


One that you’ll ecstatically look back on a few months from now when you do a double-take at your bank statement, and are well on your way to a six-figure coaching business. 

Who Am I To Say These Things?

Hi there!

Selena Tramayne here.

And when I’m not hiking up the Sandia Mountains in my hometown of Albuquerque, New Mexico,

Or… doing my best not to crash into trees during weekly mountain biking excursions,

Or… getting sucked into another episode of Game of Thrones while having a glass of wine or two…

I’m using my Ph.D. in Counseling Psychology, my almost 4 years on the core leadership team of a multi-million dollar coaching business, and my experience running my own coaching practice...

To help big-hearted, passionate female coaches grow their businesses to six figures (and beyond).

I help coaches with the big picture strategy stuff of how to build a business based on who they are as people, all the way down to the nitty gritty tech stuff that often stops coaches in their tracks.

But unlike others (who shall not be named, to protect the guilty), I absolutely REFUSE to:

  • Have Q&A calls consisting of hundreds of students where very few actually get to have their questions answered.
  • Or tell students to “do a search” on their tech questions when they finally do get to ask.

I am a hands on coach. I share my screen. I have my clients share their screens. We roll up our sleeves, dive in and get the important stuff done together.

My clients always know what steps to take next to build their business. And they never get stuck in tech hell. 

So if you’re with me this far...

I am super excited to introduce you to…


The complete step-by-step system for building the foundational pieces necessary to become a six-figure coach -- the system that allows you to work with grateful and inspired clients you love and gives you the lifestyle a coaching business promises.

I’ve used 20 years of experience to design this program specifically for new and struggling coaches to get them up and running fast.

Here's Exactly Who This is for:

  • 1
    Coaches who’ve struggled to gain traction in their business no matter how many enrollment conversations they’ve had, how much hustle they’ve put into their marketing, or how many dollars they’ve sacrificed to the big name gurus.
  • 2
    Coaches tired of wasting precious time and energy chasing shiny objects and feeling scattered and overwhelmed with everything they “need to do” for their business to succeed.
  • 3
    Coaches who’ve been stuck using the“throw spaghetti at the wall” approach for far too long and are ready to implement something that actually works.
  • 4
    Coaches who, despite the temporary setbacks, understand that a systemized and structured approach to building a coaching business is their golden ticket to where they want to be.

The Result is…

A go-at-your own pace video course + one-to-one coaching that gives you a solid foundation on what it takes to build a six-figure business. 

You'll get 8 powerful building block modules (including videos & implementation guides) PLUS 3 months of coaching calls with me personally. 

Here's how



  • STEP 1
  • STEP 2
  • STEP 3
  • STEP 4

STEP 1: 

Select Your ONE Transformation

During step one, you’ll focus in on the ONE Transformation you want to help your potential clients with.

One of the main reasons coaches struggle with their marketing is because they haven’t figured out how they want to serve.

When you home in on just one transformation, you focus on the measurable results your client wants to achieve... plus, real transformation. You help them make permanent lasting change. Help them become the people they've been longing to become and you can only do that by becoming an expert at that ONE transformation.

Here’s how we’ll get you there:

  • How to find YOUR Genius Zone: I’ll show you my favorite tools to use to uncover what makes you uniquely you. And how to use that insight to identify your ONE transformation.
  • Use your past experiences, skills, knowledge, and talents. I’ll show you how to combine your Genius Zone with your past experiences, skills, knowledge and talents to select (and possibly design) the transformation perfect for you. 
  • Get clear on your WHY and your mission. Get super clear on the impact you want to make on your part of this big beautiful world. And what matters to you most. 
  • Identify the feasibility of your ONE transformation. Not every transformation can make us the income we want or deserve. I’ll show you how to make sure your ONE transformation is one that people are willing to pay for.


  • STEP 5
  • STEP 6
  • STEP 7
  • STEP 8

STEP 5: 

Develop Your Plan For a “Raving Fan” Community

Now that you’ve gotten your “YES PLEASE!” Freebie Giveaway created and your opt-in and thank you pages done, you’re ready to create the plan for a “Raving Fan” community.

You’ll do this in a way that gives tremendous value, shows your expertise, and makes your community wanting more.

Here’s how we’ll get you there:

  • Get the “Show My Expertise and Get My New Community Member Super Excited To Hear From Me” Template. I’ll share with you my “go to” confirmation email template that gets the new gals on my list super excited to read my emails.
  • Get love when you show up in their inbox, not eye rolls. You have a variety of options when it comes to nurturing your new email list. I’ll help you choose the best one based on your unique strengths, so you're not struggling each week trying to get content out last minute.
  • Create a 3-month "Can't wait to hear from you" content calendar. I’ll show you my best tips and strategies to create a 3-month calendar to engage your community so you’re never wondering what to say.
  • Make enrollment conversation invites at the perfect time. I’ll share with you the best practices when it comes to inviting members of your community to enrollment conversations so they don’t become numb to your invitations.

This is not a "we'll meet 1x a week" coaching program.

You'll go at your own pace. 

Want to finish all 8 building blocks in a month? 

Cool, let's do it. 

Need to take more time because you've got a crazy busy schedule?

That's great, too. 

You'll get 8 powerful building block modules (including videos & implementation guides) PLUS 3 months of coaching calls with me. 


"Selena blends the perfect mix of practical business and tech know-how with insight into people"

I wanted coaching, brainstorming, and a structured, supportive focused-space to get things done. Selena is amazing!

She blends the perfect mix of practical business and tech know-how with insight into people. She has a broad range of experience in all areas of business and is able to keep me focused. As a result, I’m getting so many necessary tasks done that I used to ignore or feel overwhelmed by!

Abby Rohrer

"I like the way Selena explains each piece of her framework, but she is the brilliance."

I over-analyze and get stuck in my own brain and thoughts. I usually can't see my own label, so to have Selena get me, see me, and to use her perfect word, "untwist me," it's priceless. She also zeros in where the "knot" is - BRILLIANT.

My biggest takeaway was that my avatar become clearer and validation that my logic on my methodology was a possible shift of focus was on point - or at least heading in the right direction. I like the way Selena explains each piece of her framework, but she is the brilliance. For anyone on the fence, I would say every day that passes is a day with less clarity and that being on the fence is equivalent to staying stuck by choice.

Lysa Greer

Consultant | Strategist | Producer at Fresh Take Productions

"My biggest takeaway was to do things in steps and to not get too overwhelmed with the end game"

Before working with The Coaches Accelerator Program, I lacked direction and clear focus on how to begin and structure my online business.

My biggest takeaway was to do things in steps and to not get too overwhelmed with the end game.

I have found success from her program in better self-confidence and organizing in a step-by-step way to minimize stress and maximize learning and growth for both me and my business.

If you are on the fence, hop off now and hop over to Selena. She cares. She has the knowledge and is committed to helping, coaching and teaching better ways to be our best. Thank you, Selena, for showing me the way and helping me get off to the right start!

Trish Sachs

Fitness and Holistic Wellness Coach



The Coaches Accelerator 8-Module Online Course


3 Months of Coaching Calls with me personally


Unlimited email support


Total Value:




Because this is both a course and coaching,

we'll have a quick 30-minute call to make sure it's a good fit



Q: I’ve seen coaching courses sell for $2,000, and even $3,000. Is The Coaches Accelerator a “lighter” version of those?

Q: How many hours will I be scheduling for each step to get amazing results?

Q: Is this for beginners?

Q: I don’t have a list or a community yet, will this course help me?

Q: I struggle with confidence and putting myself out there before it’s “perfect.” Will this help?

Q: What can I expect once I enroll in The Coaches Accelerator?

Q: I’ve tried more courses than I’d like to admit in the past. What makes this one different?

Because this is both a course and coaching,

we'll have a quick 30-minute call to make sure it's a good fit

You’re ready for The Coaches Accelerator if…

  • You’re just getting started with your coaching business, and want to make sure that you NAIL IT right from the start by using a powerful, step-by-step system. 
  • You’ve been trying to build your coaching business for months (or even years), but haven't attracted the number of clients you were hoping for... some months are okay, others not so much. 
  • You already have a solid niche.  Sure, you may fine-tune it a bit. Get even more specific and focused... but for the most part, you know who you're serving and how you want to serve them. Now it's just a matter of putting the rest of the pieces in place. 
  • You have no problem investing up to 10 hours per week in your business, as long as you know that every minute of that time is spent in taking you step by meaningful step forward towards owning a consistently profitable coaching business. 
  • In fact, you’re already investing time and energy, with all the tactics, strategies and doing ALL the marketing things. Now you're ready to take a focused approach where you get the most out of your time and energy. 
  • You’re ready to take a step-by-step approach. You're done throwing spaghetti at the wall. You're ready to take daily step-by-step action that leads towards a real coaching business. 
  • You’re aware of how building a solid foundation can lead to even more awesomeness. Get the foundational pieces down and you'll have more and more opportunities to grow your business as you become the go-to person in your niche -- speaking gigs, partnerships, podcast interviews, creating courses, etc. All yours if you want them.
  • You’re excited to see how the Coaching Genius System can work for you. Even if you've been side-tracked & felt let down in the past, you're now feeling a renewed energy and optimism, knowing that you'll soon be implementing an easy-to-follow yet super powerful system that guides you towards a six-figure business.

Because this is both a course and coaching,

we'll have a quick 30-minute call to make sure it's a good fit

"I have been able to take what I've learned and use it to continue to grow."

My number one goal is to be the best version of myself that I can be. Working with Selena helped fill gaps in my development, helped me learn more about who I am, and gave me practical steps to move forward, all helping me to get closer to my goal. I have been able to take what I've learned and use it to continue to grow. I enjoyed working with Selena because she is kind, patient, curious, and a bit unconventional.

Elizabeth Thunstedt

By now you know there is a predictable, step-by-step method for building a six-figure coaching practice without feeling scattered, overwhelmed by tech, or clueless about which direction to take...


So if you're still here... let's wrap this up with a little tough love.

If you're a coach who is just starting out and wants to start out on the right foot by not wasting time, energy, or sanity by going it alone or following some cookie cutter approach... you need The Coaches Accelerator. 

If you have been struggling for a while to get your coaching business off life support... you need The Coaches Accelerator.

If you've been feeling scattered, directionless, and totally unfocused... you need The Coaches Accelerator. 

If you've cried in frustration over your business in the past three months... you need The Coaches Accelerator. 

If you're still trying to figure out your niche... you need The Coaches Accelerator. 

If you've been doing ALL the marketing... you need The Coaches Accelerator. 

If you're enrollment conversations feel like coming in last place at the Chicago Marathon... you need The Coaches Accelerator. 


If you've got your sights set on a six-figure coaching business that allows you to work with grateful and inspired clients you love and gives you the lifestyle a coaching business promises... you need The Coaches Accelerator.

The way I see it, you have three options. 

Option #1: Do nothing. I've seen a lot of coaches stay stuck and stagnate in overwhelm and confusion, not knowing which direction to go. 

Option #2: Go it alone. I've no doubt that you can build a six-figure business eventually. I also know from experience how long it can take if you try to figure everything out on your own, spin your wheels trying everything, and meander your way there. If you're lucky, 1-2 years. If you're like me when I first started, more like 3-5 years. 

Option #2: Accelerate your journey with The Coaching Accelerator. I'm absolutely confident that if you go through the program and implement what I teach that it will substantially cut down on the time it takes to build a successful coaching practice.   

If you're ready, I look forward to partnering with you to make this the most rewarding and impactful 3 months you and your business have experienced all year. 

Because this is both a course and coaching,

we'll have a quick 30-minute call to make sure it's a good fit

Copyright. Selena Tramayne, Ph.D.