"Yes, Selena! I'm ready to grow my community & fill my coaching programs with authentic, heart-centered, and persuasive copy!

INTRODUCING:

The Coach's Copy Course

The only copywriting course of its kind specifically designed for coaches so you can connect with your ideal clients before ever meeting them, speed up your writing process, and spend most of your time coaching clients you absolutely LOVE working with. 

By the end of the program you will...
  • Fill your coaching programs just by being your authentic, helpful, coach-y self (i.e. what you're already naturally good at)
  • Persuade your ideal prospective clients to sign up for your coaching using the fundamentals of psychology
  • Gently inspire potential clients to act now (instead of later... or never)
  • Easily overcome the dreaded "I don't know what to write" dilemma
  • Use strategies from the world's best copywriters (without actually becoming a pro copywriter yourself)
  • Shift your mindset so you think like a highly effective copywriter
  • Pull from a library of proven copywriting formulas and templates that remove the guesswork -- so you can write quickly and easily and without frustration or stress
  • Love writing copy because you can do it quickly and with confidence, knowing that what you write helps your readers move towards transformation

Here's What's Inside the Coach's Copy Course

MODULE 1:
PREPARING FOR SUCCESS

This is where I get to teach you how NOT to make the same mistakes I did -- I know exactly where coaches get stuck in the copywriting process. 

In this module, you’ll fill your ‘client attracting toolbox’ with the essential strategies and techniques that ensure copywriting success. 

We’ll begin with the crucial first steps to take before you ever put pen to paper, such as understanding what your ideal clients need to believe before hiring you.

You’ll know the key points and specific details you’ll need to cover ahead of time, so you get inside their hearts and heads and they think, "How does she know me so well?"

MODULE 2:
WRITING CLEAR & COMPELLING COPY

The best copy grips your readers and gets them excited to take the next step with you. 

In this module, you'll learn how to write in a conversational and professional tone that builds rapport AND shows your expertise. You’ll write the kind of copy that gets your ideal clients to trust you. And more importantly, trust that you can help them. 

Plus, you’ll discover specific words to use to evoke powerful emotions in your readers. And how to tell stories that resonate and make them feel understood.

MODULE 3:
The copywriter's Toolbox

Imagine never having to start from a blank page again.

In this module, I’ll show you how to use the most effective and proven copywriting formulas and templates for coaches. So you can speed up your writing process and make it much, much easier.

You'll learn to create headlines and subject lines that compel your readers to open your emails and read the rest of your copy. 

And how to invite your readers to enroll in your programs without sounding in the least bit salesy. So you never lose their trust and continue deepening your relationship with clients who are excited to work with you.

MODULE 4:
sitting down to write

This is where the rubber meets the road. 

First, you'll discover what steps to take BEFORE each writing session to ensure you make the most of your time. 

Next, you'll learn my number one most favorite way of getting started which takes all the pressure off and you actually enjoy writing. Yes, ENJOY writing. 

And finally, you'll use my favorite strategy to polish up your copy and ensure that your ideal clients can't help but perk up and say "YES!".

MODULE 5:
Advanced techniques and pro tips

Finally, we’ll take your copy to the next level. 

In this module you'll learn an advanced technique to guide your reader step-by-step through the journey from "I'm not sure I need coaching" to "I need to get on a call with her to see if she can help me."

And you’ll get an advanced email formula that can make this journey incredibly easy. 

Plus, discover the 4 primary buyer personas and how to easily talk to each throughout your copy so more people click, buy, and join.

Get Started Now

Choose the plan that works best for you and get instant, lifetime access

⸺ BEST VALUE ⸺

One Payment of

$297

$247

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

$89

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.

What Others Say About Selena & Her Programs

Trish Sachs

Fitness & Holistic Wellness Coach

"Selena's coaching is brilliant."

She listens, she shares and she is there for you. Many times I emailed her about website concerns and she was there for me giving me direction that I could understand and implement.

Maureen O'Keefe

"I'm super pleased with my investment"

To anyone on the fence about signing up, I would say “Don’t hesitate. This is practical guidance that is easily implemented if you are really ready to get going. And, if you’re not quite ready, this is the roadmap to help you get ready to go. I’m super pleased with my investment of my time and money.

Renee Clerk

Women Destined 4 Greatness

"The investment is worth it."

I was struggling to gain structure in my business. My biggest takeaway was the module on transformation. Very powerful! I especially loved the part on the coaching methodology because I received some great ideas to get off the fence and start coaching. For people on the fence, I would say it far exceeds the cost. The investment is worth it.

Kiley Doll

Business Coach

"Selena is spot on and amazing."

I have been working with Selena for several months now. She is always spot on and amazing.

Lysa Greer

Consultant | Strategist | Producer at Fresh Take Productions

"Being on the fence is equivalent to staying stuck by choice"

I over-analyze and get stuck in my own brain and thoughts. I usually can't see my own label, so to have Selena get me, see me, and to use her perfect word, "untwist me," it's priceless. She also zeros in where the "knot" is - BRILLIANT.  I like the way Selena explains each piece of her framework, but she is the brilliance. For anyone on the fence, I would say every day that passes is a day with less clarity and that being on the fence is equivalent to staying stuck by choice.

Patrice Starks

THRIVE Through Divorce Coach

"I'd easily spend $500 for an afternoon intensive with Selena"

I was struggling to get organized. If you're on the fence about signing up, I would say just do it. My least favorite part was that it was only 45 minutes. I'd easily spend $500 for an afternoon intensive with Selena. She is an excellent thought leader and motivator. I told 18 coaches about her the evening after the call.

Michelle Dinsdale

Optimal Health After Cancer Coach

"So many great takeaways!"

The biggest takeaway for me was the idea that people don’t pay for prevention, they’ll pay for pain. That was a huge “aha” moment for me. So many great takeaways!

Judy Morley

Business Coach

"The materials are awesome."

Selena stuck with me and helped me through every step of the way so I could not be happier with the results that I've gotten. I feel so much more confident. And now when I go to programs or talk with other coaches, I am so much better prepared for coaching than so many of my colleagues. 

Delee D'Arcy

Texas

"So much valuable information to get you started on the road to success!"

I felt overwhelm with all of the information on the web. Overwhelm with processes not fitting with me as a now-known Idealist but believing that is how I must do things in order to be successful and procrastinating or feeling paralyzed to move ahead. One big takeaway for me was feeling so honored, acknowledged and validated for all that I do bring to the table. So much valuable information to get you started on the road to success!

Robyn Shank

Executive Coach

"I would say DON'T WAIT!"

I wanted help narrowing it all down. I needed the steps. My biggest takeaway was that I need time with you! My favorite part were the five steps and their sequence. As an Explorer, I appreciate these but usually can't create them myself. To anyone on the fence about joining, I would say DON'T WAIT!

What makes this different

Most of the courses available today are not written for coaches. 

Often, they are written for people who want to be freelance copywriters, or they're written for general business owners. 

I believe that coaches have a unique way of looking at the world and many copywriting techniques can feel salesy and uncomfortable for us. 

So this course was created to teach coaches how to write copy that lets their warm-hearted and caring selves shine through, while also being persuasive and attracting their ideal clients to them. 

Get Started Now

Choose the plan that works best for you and get instant, lifetime access

⸺ BEST VALUE ⸺

One Payment of

$297

$247

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

$89

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.

About Selena

I started my coaching career writing like "an old college professor" as my son, the marketing expert, used to tell me. Which completely made sense, considering I had spent several years working on my doctorate, learning how to write for scholarly publications. 

It took me a few years to unlearn that kind of writing and start writing in a way that connects with my readers. 

I tell you this because copywriting is a skill you can learn. It's not about talent. You don't have to be born a genius copywriter. I'm proof. 

I learned how to connect, build rapport, and show my expertise in a way that feels natural and authentic. I really see my copywriting as an extension of my coaching -- a way to connect and coach. And I want to help you to do the same.  

Don't spend thousands like I did

I've spent well over $2,000 on copywriting courses and books alone. While much of it was helpful, I still had to develop a way to write that felt good to my coach-y self. See, I didn't want to start a potential coaching relationship out on the wrong foot. 

And a lot of what I was learning was stuff I would NEVER say to a potential client in person. 

Words like prospect, tribe, funnel, and lead magnet are just so unappealing to us coaches, don't you think? 

So, now I use words like potential client, community, journey, and freebie giveaway instead. And it feels so much better. 

And I've been able to take this approach with ALL my copywriting.

Ready to get started writing authentic, non-salesy, heart-centered copy?

Get Started Now

Choose the plan that works best for you and get instant, lifetime access

⸺ BEST VALUE ⸺

One Payment of

$297

$247

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

$89

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.

Got Questions?

WHAT IF I DON'T HAVE TIME RIGHT NOW TO FOCUS ON WRITING PERSUASIVE COPY?

First, the easy answer...

You have lifetime access to this course so you can go through it whenever you're ready. 


Second, the harder "tough love" answer...

If you are focused on trying to attract coaching clients at this time, then now is the right time for this course.


Copywriting is the #1 marketing skill you need for a successful business, and it's the #2 skill in your business overall. Only second to coaching. 


So, if you are serious about growing a successful coaching business, then I urge you to focus on your copywriting skills, whether it's this course or something else. 

What if I need extra help?

I've got you covered there. Because I understand how helpful it can be to have an expert look at your writing, I have an option to invest in a 45-minute call with me. Just reach out to us at clientsuccess@tramayne.com and let the team know you want a copy call. 


Here's how it works...

  • Once we receive your email, we'll send you a link to schedule and pay for your call. 
  • Send me the writing that you would like me to review 24 hours before our call (links or file attachments both work)
  • I'll review your materials before the call and take notes. 
  • On the call, we'll go over my notes and you can ask me any questions you'd like
  • After the call, I'll send you an email with the link to the recording of our call, so you can review it at your convenience. 

There are a lot of copy courses available. why should i invest in the coach's copy course?

Personally, I think the name says it all...


The Coach's Copy Course


Not the Copywriter's Copy Course or the Freelancer's Copy Course. 


This course was developed by a coach for coaches. 


Someone who understands the nuances of running a successful coaching practice. Who has attracted hundreds of clients over the past few years. And, most importantly, understands how writing persuasive copy plays a huge role in making the sales process so much easier. 


This course is solely focused on helping coaches learn copy strategies that can help them talk to and connect with their ideal community. 

What if I still have questions?

If you still have questions after reading through this page, feel free to reach out by replying to the email that directed you to visit this page. I'll get back to you ASAP.

One final note…

I created the Coach's Copy Course with love knowing that so many coaches struggle with writing heart-centered and persuasive copy. 

And since writing persuasive copy is the #2 skill you need for your business (coaching is #1), it's definitely a skill you need to master. 

I hope to see you on the inside of this course!

Get Started Now

Choose the plan that works best for you and get instant, lifetime access

⸺ BEST VALUE ⸺

One Payment of

$297

$247

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

$89

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence. That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.