Hey Coach! I have a question for you...

What if every single time you sat down to write copy for your business...

You could be 100% CONFIDENT your words will resonate with your audience and persuade them to become a client?

Or to put it another way…

What if you never again had to stare at a blank screen trying to figure out how to best connect with your ideal clients? So they actually hire you?

A way to connect, build rapport, build trust, and show your expertise…

So that by the time you have an enrollment conversation with them, they’re already thinking “I want to work with her!”

Here’s the problem…

You know that in order to have a full roster of clients, you need to connect with them…

However, if you’re lucky enough to get someone on an enrollment conversation, you’re stuck doing all the hard work on the call...

  • Proving you're the real deal and you actually know what you're talking about
  • Showing that you're worthy of their trust and you're not going to run off with their money
  • Establishing rapport and building a relationship
  • Explaining your coaching and why it' worth their investment of time and money

That's way too much work that has to happen in ONE conversation! So it's no wonder most enrollment calls end with potential clients saying "I need to think about it"... and never hearing from them again. 

What if it was easy instead?

Imagine having a call with a potential client and finding out they're not only exactly the type of client you LOVE working with... but because of what you'd written, they're already your #1 fan!

Imagine how easy enrollment conversations are when potential clients already feel like they know you. No more uncomfortable, awkward conversations. Because they already trust you and see you as an authority, you start every call on friendly terms and have an easy, natural conversation that feels like talking with a dear friend. 

Let me share from personal experience what this is like…

  • A potential client joins the call excited to talk to you. They’ve read your stuff and feel like they already know you. Like you’ve somehow, magically, said exactly what they needed to hear.
  • All you have to do during the call is make sure it’s a good fit for both of you. Because they're already 95% of the way convinced they want coaching from you, you're the one auditioning them. The conversation becomes more of a double-check on your part to make sure that you want to work with them. 
  • You finally actually ENJOY enrollment calls like these because you never, ever have to "sell" (at least not in the icky, gross sense). The whole conversation becomes exactly that -- a conversation.
Here's What Happens When You Understand the Art of Compelling Copy...

Writing better copy is like unlocking a secret superpower. All of a sudden you're able to...

  • Make more sales, serve more clients, and bring in more money
  • Grow your business while having a lot more fun
  • Turn strangers into virtual friends who know, like, and trust you
  • Dial up the number of enrollment calls potential clients schedule on your calendar
  • Decrease the number of opt-outs when you email your list
  • Spend less time re-writing your copy and worrying that it's not good enough or wondering why it's not resonating
  • Take away the stress of writing copy that needs to deliver a result
  • Getting actual people to do what you've asked them to do -- whether that's sign up, follow, take action -- so they so they can grow, and so can your business
  • Speed up your productivity and create marketing materials much faster
  • Articulate your message and say exactly what you mean to connect with your ideal clients
  • Feel confident when you write emails, update your website, and make offers for your coaching services and programs
How about you?

What could writing compelling copy do for you and your business?

If you want to write copy that feels easy, non-salesy, and fun (yes, I said fun), so you can attract your perfect ideal clients, I have something for you...

Introducing...

THE COACH'S COPY COURSE

The only copywriting course of its kind specifically designed for coaches so you can connect with your ideal clients before ever meeting them, speed up your writing process, and spend most of your time coaching clients you absolutely LOVE working with. 

By the end of the program you will...
  • Sell your coaching services just by being your authentic, helpful, coach-y self (i.e. what you're already naturally good at)
  • Persuade your ideal prospective clients to sign up for your coaching using the fundamentals of psychology
  • Gently inspire potential clients to act now (instead of later... or never)
  • Easily overcome the dreaded "I don't know what to write" dilemma
  • Use strategies from the world's best copywriters (without actually becoming a pro copywriter yourself)
  • Shift your mindset so you think like a highly effective copywriter
  • Pull from a library of proven copywriting formulas and templates that remove the guesswork -- so you can write quickly and easily and without frustration or stress
  • Love writing copy because you can do it quickly and with confidence, knowing that what you write helps your readers move towards transformation

Here's What's Inside the Coach's Copy Course

MODULE 1:
PREPARING FOR SUCCESS
  • Understand what copywriting really is (and what it's not) so you can tell when your writing is persuasive.
  • Discover the 5 mindset shifts to make in order to write clear, concise, and persuasive copy every single time.
  • Understand the crucial first steps to take before you write so your absolute, perfect clients feel that you’re talking directly to them.
  • Find the exact words you should use to connect with your potential clients on a deep emotional level.
  • Get inside the hearts and heads of your audience
MODULE 2:
WRITING CLEAR & COMPELLING COPY
  • Write copy that grips your reader and gets them excited to take the next step
  • Evoke powerful emotions in your readers just by using certain words
  • Write in a conversational tone without sounding unprofessional -- so you build rapport AND show your expertise.
  • Tell stories in your writing that resonate with your readers and makes them feel understood
MODULE 3:
The copywriter's Toolbox
  • Create headlines that draw your readers in so they feel compelled to read the rest of your copy.
  • Write subject lines that stand out in the inbox and get your audience to open your emails. 
  • Equip yourself with the most effective and proven copywriting formulas and templates that make writing much easier (never start from a blank page again). 
  • Craft irresistible calls-to-action that get your readers to click, sign-up, and buy.
  • Ask for the sale without sounding salesy -- so you always start off on the right foot with your clients.
MODULE 4:
sitting down to write
  • Discover what steps to take BEFORE you sit down to so your writing flows naturally.
  • Take ALL the pressure off and actually enjoy writing using my #1 way to get started.
  • Master the pro copywriting  strategy to polish your copy so it persuades readers to buy.
  • Transition away from vague and wish-washy copy to clear, concise and compelling copy that keeps readers engaged all the way to the buy button.
MODULE 5:
Advanced techniques and pro tips
  • Use a "chain of beliefs" to strategically and systematically pull your readers into your world and convince them they MUST hire you. 
  • Discover my fun and easy way to never have to start from a blank page.
  • Understand the 4 primary "buyer personas” and how (and when) to talk to each to maximize your sales. 
  • Use a proven formula to easily create high converting email sequences

Get Started Now

Choose the Plan That Works Best for You

⸺ BEST VALUE ⸺

One Payment of

$297

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence.That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.

Kind Words About Selena and Her Courses

Trish Sachs

Fitness & Holistic Wellness Coach

"Selena's coaching is brilliant."

She listens, she shares and she is there for you. Many times I emailed her about website concerns and she was there for me giving me direction that I could understand and implement.

Maureen O'Keefe

"I'm super pleased with my investment"

To anyone on the fence about signing up, I would say “Don’t hesitate. This is practical guidance that is easily implemented if you are really ready to get going. And, if you’re not quite ready, this is the roadmap to help you get ready to go. I’m super pleased with my investment of my time and money.

Renee Clerk

Women Destined 4 Greatness

"The investment is worth it."

I was struggling to gain structure in my business. My biggest takeaway was the module on transformation. Very powerful! I especially loved the part on the coaching methodology because I received some great ideas to get off the fence and start coaching. For people on the fence, I would say it far exceeds the cost. The investment is worth it.

Kiley Doll

Business Coach

"Selena is spot on and amazing."

I have been working with Selena for several months now. She is always spot on and amazing.

Lysa Greer

Consultant | Strategist | Producer at Fresh Take Productions

"Being on the fence is equivalent to staying stuck by choice"

I over-analyze and get stuck in my own brain and thoughts. I usually can't see my own label, so to have Selena get me, see me, and to use her perfect word, "untwist me," it's priceless. She also zeros in where the "knot" is - BRILLIANT.  I like the way Selena explains each piece of her framework, but she is the brilliance. For anyone on the fence, I would say every day that passes is a day with less clarity and that being on the fence is equivalent to staying stuck by choice.

Patrice Starks

THRIVE Through Divorce Coach

"I'd easily spend $500 for an afternoon intensive with Selena"

I was struggling to get organized. If you're on the fence about signing up, I would say just do it. My least favorite part was that it was only 45 minutes. I'd easily spend $500 for an afternoon intensive with Selena. She is an excellent thought leader and motivator. I told 18 coaches about her the evening after the call.

Michelle Dinsdale

Optimal Health After Cancer Coach

"So many great takeaways!"

The biggest takeaway for me was the idea that people don’t pay for prevention, they’ll pay for pain. That was a huge “aha” moment for me. So many great takeaways!

Judy Morley

Business Coach

"The materials are awesome."

Selena stuck with me and helped me through every step of the way so I could not be happier with the results that I've gotten. I feel so much more confident. And now when I go to programs or talk with other coaches, I am so much better prepared for coaching than so many of my colleagues. 

Delee D'Arcy

Texas

"So much valuable information to get you started on the road to success!"

I felt overwhelm with all of the information on the web. Overwhelm with processes not fitting with me as a now-known Idealist but believing that is how I must do things in order to be successful and procrastinating or feeling paralyzed to move ahead. One big takeaway for me was feeling so honored, acknowledged and validated for all that I do bring to the table. So much valuable information to get you started on the road to success!

Robyn Shank

Executive Coach

"I would say DON'T WAIT!"

I wanted help narrowing it all down. I needed the steps. My biggest takeaway was that I need time with you! My favorite part were the five steps and their sequence. As an Explorer, I appreciate these but usually can't create them myself. To anyone on the fence about joining, I would say DON'T WAIT!

What makes this different

Most of the courses available today are not written for coaches. 

Often, they are written for people who want to be freelance copywriters, or they're written for general business owners. 

I believe that coaches have a unique way of looking at the world and many copywriting techniques can feel salesy and uncomfortable for us. 

So this course was created to teach coaches how to write copy that lets their warm-hearted and caring selves shine through, while also being persuasive and attracting their ideal clients to them. 

Get Started Now

Choose the Plan That Works Best for You

⸺ BEST VALUE ⸺

One Payment of

$297

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence.That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.

About Selena

I started my coaching career writing like "an old college professor" as my son, the marketing expert, used to tell me. Which completely made sense, considering I had spent several years working on my doctorate, learning how to write for scholarly publications. 

It took me a few years to unlearn that kind of writing and start writing in a way that connects with my readers. 

I tell you this because copywriting is a skill you can learn. It's not about talent. You don't have to be born a genius copywriter. I'm proof. 

I learned how to connect, build rapport, and show my expertise in a way that feels natural and authentic. I really see my copywriting as an extension of my coaching -- a way to connect and coach. And I want to help you to do the same.  

Don't spend thousands like I did

I've spent well over $2,000 on copywriting courses and books alone. While much of it was helpful, I still had to develop a way to write that felt good to my coach-y self. See, I didn't want to start a potential coaching relationship out on the wrong foot. 

And a lot of what I was learning was stuff I would NEVER say to a potential client in person. 

Words like prospect, tribe, funnel, and lead magnet are just so unappealing to us coaches, don't you think? 

So, now I use words like potential client, community, journey, and freebie giveaway instead. And it feels so much better. 

And I've been able to take this approach with ALL my copywriting.

Ready to get started writing authentic, non-salesy, heart-centered copy?

Get Started Now

Choose the Plan That Works Best for You

⸺ BEST VALUE ⸺

One Payment of

$297

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence.That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.

Got Questions?

WHAT IF I DON'T HAVE TIME RIGHT NOW TO FOCUS ON WRITING PERSUASIVE COPY?

First, the easy answer...

You have lifetime access to this course so you can go through it whenever you're ready. 


Second, the harder "tough love" answer...

If you are focused on trying to attract coaching clients at this time, then now is the right time for this course.


Copywriting is the #1 marketing skill you need for a successful business, and it's the #2 skill in your business overall. Only second to coaching. 


So, if you are serious about growing a successful coaching business, then I urge you to focus on your copywriting skills, whether it's this course or something else. 

What if I need extra help?

I've got you covered there. Because I understand how helpful it can be to have an expert look at your writing, I have an option to invest in a 45-minute call with me. (It's the payment box on the right). 


Here's how it works...

  • Schedule the call with me at a date and time that works for you (you'll get the link to schedule your call in your confirmation email)
  • Send me the writing that you would like me to review 24 hours before our call (links or file attachments both work)
  • I'll review your materials before the call and take notes. 
  • On the call, we'll go over my notes and you can ask me any questions you'd like
  • After the call, I'll send you an email with the link to the recording of our call, so you can review it at your convenience. 

There are a lot of copy courses available. why should i invest in the coach's copy course?

Personally, I think the name says it all...


The Coach's Copy Course


Not the Copywriter's Copy Course or the Freelancer's Copy Course. 


This course was developed by a coach for coaches. 


Someone who understands the nuances of running a successful coaching practice. Who has attracted hundreds of clients over the past few years. And, most importantly, understands how writing persuasive copy plays a huge role in making the sales process so much easier. 


This course is solely focused on helping coaches learn copy strategies that can help them talk to and connect with their ideal community. 

What if I still have questions?

If you still have questions after reading through this page, feel free to reach out by replying to the email that directed you to visit this page. I'll get back to you ASAP.

One final note…

I created the Coach's Copy Course with love knowing that so many coaches struggle with writing heart-centered and persuasive copy. 

And since writing persuasive copy is the #2 skill you need for your business (coaching is #1), it's definitely a skill you need to master. 

I hope to see you on the inside of this course!

Get Started Now

Choose the Plan That Works Best for You

⸺ BEST VALUE ⸺

One Payment of

$297

USD

⸺ LOW MONTHLY ⸺

3 Monthly Payments of

$107

USD

SECURE CHECKOUT

100% "LOVE IT OR PAY NOTHING" GUARANTEE
Risk free or your money back!

You're Protected By My "LOVE IT OR LEAVE IT" 100% Money-Back Guarantee

I'm confident that the Coach's Copy Course is what coaches need to write authentic, heart-centered, and persuasive copy. However, if you're on the fence, then I want to give you every chance to try everything with absolute confidence.That's why I'm giving you a full 30 days to go through the program, watch the videos. And use the worksheets, formulas, cheatsheets, and checklists, and experience for yourself how amazing it feels to have the clarity and confidence to write copy for your business.

If you feel like I didn't deliver on my promise or are unhappy for any reason, simply send me a one-line email and I'll give you a prompt and courteous refund. No questions asked, and no hassles.