Many years ago, I was complaining to a co-worker that "Legends of the Fall" was ruined for me.
At the time (and really still) I had a big crush on Aidan Quinn and wasn't a big fan of Brad Pitt.
(spoiler alert) I don't remember all the details because it's been years, but what I do remember is that Julia Ormond's character is in love with Brad Pitt's character. He goes off to war. She marries his brother, Aidan Quinn. Brad Pitt comes back and Julia is all weepy because she can't have Brad because she's now married to Aidan.
And all I could think was "You're married to Aidan Quinn! How bad could your life be?"
And as I was telling this story to my co-worker, he GOT IT.
He'd had the same experience with "Four Weddings and a Funeral."
He wasn't a big fan of Andie MacDowell and had a huge crush on Kristin Scott Thomas.
(spoiler alert) And my co-worker couldn't understand how Hugh Grant could choose Andie when Kristin was in love with him.
At this point, you may be thinking, "What in the world does this have to do with anything?"
Well, it has a lot to do with knowing your avatar.
See, you may be thinking one of three things right now.
- 1I totally get it. That happened to me with _________ movie.
- 2That's funny. Never happened to me, but I can see how it could.
- 3Who the heck is Aidan Quinn?
Your avatar has little stories like this. Experiences that you can relate to. They may not have anything to do with the transformation you provide, but you can use those shared experiences to connect with him or her.
I see a lot of new coaches not understand the power of a thorough and fleshed out ideal client avatar, feeling like it's fake because they're making this person up.
They often want to skip that part and get on with marketing their business.
But the details in your avatar description are what make that person come alive to you.
It doesn't matter that parts are made up.
Movie characters are made up and yet we can relate to them as if they were real.
Don't skip the avatar description.
Pretend you're writing a character for a movie if you have to.
One that is perfectly suited to the kind of coaching you want to do.
With love & joy,
P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?