Minimum Viable Audience

Today, I'd like to share a short piece of content from Seth Godin, a prolific and brilliant man who writes about marketing, business, and life, really.

He published this piece last year and I want to share it with you now because it does such a great job of explaining why having a dialed in niche is so important.

Why you want to really think about the one transformation you provide and that one ideal client avatar to help.

Here it is:

The smallest group that could possibly sustain you in your work…

If you could pick the members of this audience, who would you choose? Their dreams, their worldviews, their energy, all up to you.

If you could pick them and needed to delight them because you had no one else available, would your product or service improve? If you had no choice but to ignore the naysayers (they’re not in the group) or the people who don’t think they need you or your work, would that force you to stop compromising and start excelling?

Two things happen when you delight your minimum viable audience:

1) you discover it’s a lot larger group than you expected

2) they tell the others

On the other hand, if you aim for mass (another word for average), you’ll probably create something average. Which gets you not very far.

The magic is in...

  • choosing your one transformation
  • helping your one ideal client avatar
  • creating a proprietary process (your coaching framework) to help that one ideal client avatar reach that one transformation
  • with every client you work with, you improve your process so that eventually it and you become the best in your niche
  • and you become a master-level coach

With love & joy,

Whenever you're ready, here are 3 additional ways I can help you:

  • Coach.Convert.Connect. System Cheatsheet (and bonus training). Download the cheatsheet for the unique step-by-step implementation program that teaches coaches, consultants, and experts how to build six-figure businesses without spending countless hours on ineffective marketing strategies, a ton of money on expensive and generalized courses, or neglecting their personal lives.
  • The Coach Action Plan. In this 90-minute call, you'll get my personal guidance to uncover what your best next steps are in your business. You'll come away with a customized action plan for the next 90 days so you have the confidence and clarity to make massive traction in your business, guaranteed.
  • Coaching with Me Personally. I use my proprietary Coach.Convert.Connect System to guide you in one-to-one coaching designed to help you grow a six-figure business in less than a year. You'll get fantastic support from me personally and access to all the training and resources you need to grow a thriving coaching business. Schedule a call to see if it's a good fit for you.
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