Minimum Viable Audience

Minimum Viable Audience

Today, I'd like to share a short piece of content from Seth Godin, a prolific and brilliant man who writes about marketing, business, and life, really.

He published this piece last year and I want to share it with you now because it does such a great job of explaining why having a dialed in niche is so important.

Why you want to really think about the one transformation you provide and that one ideal client avatar to help.

Here it is:

The smallest group that could possibly sustain you in your work…
If you could pick the members of this audience, who would you choose? Their dreams, their worldviews, their energy, all up to you.
If you could pick them and needed to delight them because you had no one else available, would your product or service improve? If you had no choice but to ignore the naysayers (they’re not in the group) or the people who don’t think they need you or your work, would that force you to stop compromising and start excelling?
Two things happen when you delight your minimum viable audience:
1) you discover it’s a lot larger group than you expected
2) they tell the others
On the other hand, if you aim for mass (another word for average), you’ll probably create something average. Which gets you not very far.

You've probably heard me say this before.

The magic is in...

  • choosing your one transformation
  • helping your one ideal client avatar
  • creating a proprietary process to help that one ideal client avatar reach that one transformation
  • with every client you work with, you improve your process so that eventually it and you become the best in your niche
  • and you become a master-level coach

With love & joy,


P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

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