In part 3 of this series, I’m sharing with you how having your own coaching methodology can help you with your content marketing.
In order to attract and nurture potential clients, you have to create valuable content on a consistent basis so you can build rapport , show your expertise, and actually help them.
The goal is to become the go to person in your niche. The one that your community follows and trusts.
Unfortunately, many coaches don’t know what to talk about.
Maybe you feel the same?
The good news is that your coaching methodology solves that problem.
For example, The Coaches Accelerator has 12-steps that coaches need to work through in order to build their businesses.
Within each step, I have dozens, if not hundreds, of topics I could write about.
To give you a quick example, in the past several months I’ve written on the following topics:
All of these came from what I teach in The Coaches Accelerator.
And the best part of this is...
I have hundreds more just waiting in the wings.
I never have to sit down to a blank page.
I can just go to my list of topics and pick one.
That is a great feeling!
Here’s what I recommend to help you get started…
Once you have your coaching methodology fleshed out, do a brainstorming session with each category and see if you can come up with at least 10 topics for each.
My guess is that you will, and depending on how many categories are in your coaching methodology, you could have 50 or more ideas ready to go. If you create content on a weekly basis, that’s a years worth of topics right there.
In part 4 of this series, I'll share with you how having your own coaching methodology can help you never have to sell yourself again.
Selena Tramayne, Ph.D. is the founder of The Tramayne Group, which provides programs and coaching services to benefit new and emerging coaches. She developed the Coaching Genius System and provides one-on-one and group coaching through The Coaches Accelerator, a streamlined process to help coaches go from zero to six figures fast. When not working in and on her business, she can be found hiking, mountain biking, and going on bliss walks near her home in Albuquerque, New Mexico.
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