Everything is an experiment

Everything is an experiment

I don’t think I can overstate how important this is.

There’s one mindset that’s absolutely essential for building a long-term, thriving business (and an awesome life for that matter).

And without it, you could let setbacks knock you down and stop you from moving forward (or at the very least slow you down).

If you listen to interviews with any of the greats like Sara Blakely of Spanx, you’ll notice almost all of them will mention how important this one mindset is.

They talk about how it’s enabled them to become unstoppable on their journey. 

Even on the dark days when nothing seems to work. 

Even when it seems like the world is against you.

Now the reason I’m bringing this up is because of my clients needed to hear it this week. 

And so I thought you might too.

You see, my client had just gotten her first paying client.Yay! 

Bring out the bubbly, right?

Except, while most of the enrollment conversation went well…

There was one thing that was stopping her from soaking in the joy and glory of getting her first paying client.

I won’t get into details. 

But let’s just say it was weighing her down.

So I reminded her of the key mindset.

Which is…Everything Is An Experiment.

It’s pretty simple. 

But even as simple as it is, it’s essential.

Because when you adopt this mindset, it transforms your entire worldview.

Enrollment convo gone wrong?

It’s no longer a personal failure. 

It doesn’t mean you suck at sales and you’ll never make any money.

You were just testing.

Let’s compare two different mindsets…

Non-Experiment Mindset: You have thoughts like: "Maybe I’m not cut out for coaching. Maybe I need someone else to do these for me. I suck. I suck. I suck." You go into a mini-spiral of self-loathing that takes a few days to pull yourself out of. 

Experiment Mindset: You reflect on the call objectively. Pinpoint 3 things to change that could improve the next call. Add it to the script or write a note to keep it in mind for next time. Move on with your day. 

To really bring this idea home, I thought I’d share with you some of the fun mistakes I’ve made in my business over the years to show you that you can do some pretty stupid things and still be in business. 

  • Wrote like an old college professor for the first two years of my business (ask my son, he’ll tell you). I had to unlearn all those years I spent writing for an academic audience in grad school. 
  • Wanted to get good at live webinars so I decided to present one every Thursday whether anyone showed up or not. During the 2nd live webinar, I had a few people on and forgot to turn the mic on. I did the entire hour long webinar without sound. Because I was really nervous and just wanted to get through it, I didn’t look at the chat to see that people couldn’t hear. One of the gals, God love her, stayed in there for 20 minutes before giving up and popping off. 
  • Spent a billion hours creating a 30-day productivity course with bad lighting & sound. Priced it at $7. Sold 5. 
  • Had an email list of 1500 people back when I was a general business coach (before focusing on just coaches). Would send an email to them after ignoring them for 3-4 months. Because so much time had passed they forgot who I was.  They unsubscribed by the dozens and I’d get multiple spam complaints. 

Lessons learned:

  • Learn to write in a more conversational tone. Let your personality out. 
  • Check the sound before going live on a webinar. 
  • Don’t create a course until you know what your community needs and wants.
  • Don’t ignore your list. Send them good stuff to read and think about on a consistent basis. Stay top of mind. Show them that you know your stuff and can help them. 

As you go about doing the things to build your business, please remember that when things go wrong and even when they go right, everything can be improved or tweaked for next time. 

Everything is an experiment. 

If this serves you, please leave a comment below and let me know. 

With love & joy,

P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?

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