I don’t think I can overstate how important this is.

There’s one mindset that’s absolutely essential for building a long-term, thriving business (and an awesome life for that matter).

And without it, you could let setbacks knock you down and stop you from moving forward (or at the very least slow you down).

If you listen to interviews with any of the greats like Sara Blakely of Spanx, you’ll notice almost all of them will mention how important this one mindset is.

They talk about how it’s enabled them to become unstoppable on their journey. 

Even on the dark days when nothing seems to work. 

Even when it seems like the world is against you.

Now the reason I’m bringing this up is because of my clients needed to hear it this week. 

And so I thought you might too.

You see, my client had just gotten her first paying client.Yay! 

Bring out the bubbly, right?

Except, while most of the enrollment conversation went well…

There was one thing that was stopping her from soaking in the joy and glory of getting her first paying client.

I won’t get into details. 

But let’s just say it was weighing her down.

So I reminded her of the key mindset.

Which is…Everything Is An Experiment.

It’s pretty simple. 

But even as simple as it is, it’s essential.

Because when you adopt this mindset, it transforms your entire worldview.

Enrollment convo gone wrong?

It’s no longer a personal failure. 

It doesn’t mean you suck at sales and you’ll never make any money.

You were just testing.

Let’s compare two different mindsets…

Non-Experiment Mindset: You have thoughts like: "Maybe I’m not cut out for coaching. Maybe I need someone else to do these for me. I suck. I suck. I suck." You go into a mini-spiral of self-loathing that takes a few days to pull yourself out of. 

Experiment Mindset: You reflect on the call objectively. Pinpoint 3 things to change that could improve the next call. Add it to the script or write a note to keep it in mind for next time. Move on with your day. 

To really bring this idea home, I thought I’d share with you some of the fun mistakes I’ve made in my business over the years to show you that you can do some pretty stupid things and still be in business. 

Lessons learned:

As you go about doing the things to build your business, please remember that when things go wrong and even when they go right, everything can be improved or tweaked for next time. 

Everything is an experiment. 

If this serves you, please leave a comment below and let me know.