Do you have a chief aim?

Do you have a chief aim?

The first quarter of 2022 is done and dusted. That seemed fast, didn't it?

The end of every quarter always has me thinking about my goals and what I want most out of life.

The end of a quarter is a fantastic time to review the past quarter, rethink your goals, and plan the next quarter.

And a while back, I came across an old blog article by Forest Co about defining a chief aim for your life. I think the idea originally came from Think And Grow Rich.

The idea is to define a chief aim that is simple, to the point, but broad enough to leave room for opportunities.

Forest Co's aim was “Help people thrive in the 21st century.”

That felt a little too broad to me.

Mainly because it doesn't focus on the ways you help people.

If you know my work by now, you know that I’m a big believer in uncovering our secret sauce to do the work we do.

So the first chief aim that I wrote down for myself was...

Use my creativity to develop products and services that help people thrive

I borrowed from them the idea of helping people thrive. I think that’s what most of us coaches want.

While this was fine for my business, a chief aim is supposed to encompass your entire life. So this didn't really fit my personal life. I’m not going to develop products and services for my family & friends, right?

So, my next version was...

Use my creativity to help people thrive

Better, but I don’t want to just use my creativity. So I came up with...

Use my wisdom and creativity to help people thrive

Better because putting in the word “wisdom” reminds me that I have a ton of life experience and lessons learned that I can pull from.

But still not quite there because I don’t just pull from my own life experiences. I’m also a spiritual person who believes in co-creating with the universe. So my next and final (at least for now) is:

Use my wisdom, intuition, and creativity to help people thrive

Adding in intuition is my way of saying I will check in with that inner knowing that comes from spirit.

What’s fantastic about having a chief aim is that we can run every decision we make through this filter.

  • Is this thing I’m about to say going to help me or someone else thrive?
  • Is this thing I’m about to do going to help me or someone else thrive?

(we get to count ourselves in here since we’re people  😉

So, what do you think? Is it worth your time to develop your own chief aim? One that resonates with you and how you want to live your life?

If you decide to do this exercise and you're comfortable sharing, I'd love to hear what you've come up with.

With love & joy,
Selena

P.S. Here are 2 ways I can personally help you grow your coaching business:

1. Join me inside The 1-to-1 Coaches Accelerator
For coaches who want to go fast, with my personal guidance and support. We work together to put in place the building blocks to grow a six-figure coaching business. 

2. Coach Action Plan
This is a super-focused one-to-one call with me to help you take your best next steps. We create a clear strategy customized to your unique talents, strengths, and interests. 

Just reach out here and let me know which one you're interested in and I'll get you more information. 

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