If growing your email list is one of your goals for this year, I think you're going to love this.Like I mentioned in my last post, my son, Bobby, helped me grow my list with over 20,000 awesome coaches. Which has led to a six figure business working with clients I absolutely love.Bobby owns his own marketing agency, so you could hire him if you wanted. But I know hiring a marketing expert to ‘do it for you’ is out of the reach of many coaches.That’s why I was really excited when he put together a workshop called "Super

Do you feel the pressure to do ‘all the things’ when it comes to marketing your business?I’ll admit, I feel it too.It seems like you should be everywhere online, on all the platforms, all the time.But like I mentioned in my last post, that’s just not realistic.I’m a big believer in finding a marketing approach that fits your unique strengths and genius. Especially when you’re first starting out.Something that’s sustainable long-term. That you’ll enjoy and not dread…In other words, something you’ll actually do ;-)Otherwise, it’s way too easy to wind up in procrastination hell.Or find yourself taking one step

Last year about this time, I went deep down two YouTube rabbit holes:Vanlife (in a couple of years I want to travel the country and live out of a converted van)and…Illustration (a new hobby of mine)Now, I know I’m late to the party on this, but what I realized was how great YouTube is for learning new things.And how great of a tool it is for teaching and getting the word out about what I offer.Because there are a couple of YouTubers I follow religiously…Kara and Nate (travel & vanlife)Every Tuesday (illustration)And I decided last Spring that I was

The hate is real.So many coaches admit to me how much they hate marketing themselves. And look, I get it. From the outside, marketing looks like a hodge podge of stuff that either seems outrageously salesy or dreadfully complicated.But if you’re open-minded, I want to share a different perspective.Because marketing doesn’t have to feel this way. The reason it seems awful is because the tools of marketing have been around for ages.Which means that just like with anything else, scammy people have gotten their hands on these tools. And they’ve given marketing a bad name.But the reality is, every business has to

For our second to last blog post of this series, it’s time to talk about something that strikes fear into the hearts of many coaches. (If you missed the previous emails, here are: Part I, Part II, Part III, Part IV) The Enrollment Conversation When I talk to coaches about their enrollment process (i.e. having the enrollment conversation itself) there’s a big fear that comes up: Feeling afraid of the “money talk” and asking for the sale. Totally understandable. It can feel deeply uncomfortable asking for money. Especially if we haven’t fully owned our value. Remember, they’re on the

Today’s email is the first in a multi-part series exploring a topic I’m asked about a lot: What really matters for growing a successful coaching business? As I’m sure you’re well aware, there is an abundance of business advice out there. A Google search for “How to grow my coaching business” produces 67,600,000 results.  It’s easy to get overwhelmed. Sifting through all the advice to find the true gems is a full-time job in itself. Many coaches have a backlog of resources. Unfinished courses. An Evernote crammed with unread articles. Educational emails stuffed into a “later” folder. All this