Several years ago, I signed up for a course on selling from a coach who promised we could increase our conversion rates by 50%. That would be amazing if it were true. But it wasn’t.At least for me. About every 10 minutes in the course, I thought, “There’s NO WAY I’m doing that.”Her approach was hard selling at

A few days ago, I was talking with a friend who’s been struggling to find new clients. She’s a very smart and accomplished woman. She’d led a very successful career working her way up the ladder in a well-known Fortune 500 company. And then she left her corporate career to go off on her own and start

Last week I had a Coach Action Plan with a gal who was worried she didn’t have enough to say to create content throughout the year. She was putting a ton of pressure on herself to come up with brand new content every single time. Because she felt if she didn’t have something new to say every

I woke up to another terrible outreach email yesterday.But rather than delete it like I usually do…I thought it’d be good for us to dissect it.So YOU can avoid making these mistakes (unlike this guy)Here’s a screenshot of the first bit: First off:The email is to ‘Undisclosed recipients.’ Basically, what this means is he sent the email

If growing your email list is one of your goals for this year, I think you’re going to love this. Like I mentioned in my last post, my son, Bobby, helped me grow my list with over 20,000 awesome coaches. Which has led to a six figure business working with clients I absolutely love. Bobby owns his

Do you feel the pressure to do ‘all the things’ when it comes to marketing your business? I’ll admit, I feel it too. It seems like you should be everywhere online, on all the platforms, all the time. But like I mentioned in my last post, that’s just not realistic. I’m a big believer in finding a marketing approach