I have a six-figure business now because I dialed in my niche.Honestly, I would not be here writing to you if I had not narrowed it down to coaches. I’d still be floundering, trying to do ALL. THE. THINGS — being a jack-of-all-trades business coach. Never feeling truly confident in what I had to offer.If you’ve been stuck on your niche, I probably don’t need to tell you it’s not a fun place to be.In the past few weeks, I’ve shared quite a few of the benefits of dialing in your niche, but I thought I’d take this opportunity
Are you worried your niche is too saturated?That you won’t be able to find enough clients if you narrow it down?I’ve had many conversations with coaches who have felt the same way.And I get it.I had the same worry when I decided to move from being a general business coach to working with just coaches.And guess what?Pretty much every niche feels saturated.And yet, there are almost 8 billion people in the world. 332 million of those people are in the United States alone.And, let’s say you narrow your niche down to women ages 30-34.There are 11,270,000 women in that
This morning, I checked to see how many Coach Action Plans I’ve done since starting them back in 2019.The Coach Action Plan is a 45-minute call I offer coaches to help them move past places in their business where they’re getting stuck.As of this morning, I’ve conducted 258 Coach Action Plans.While it’s been amazing to help that many coaches move past the stuck areas in their business, it’s also given me something that I hadn’t thought of when I first started these.It’s given me an incredible amount of clarity around their goals and dreams, as well as their struggles
I see a lot of coaches struggle with the idea of choosing a niche and narrowing it down.And I get it. It feels counterintuitive to focus on fewer community members.That’s why I want to re-share a short article by author Seth Godin. He’s written several books on effective marketing, including the importance of narrowing your niche. This piece is from his blog:Minimum Viable AudienceThe smallest group that could possibly sustain you in your work…If you could pick the members of this audience, who would you choose? Their dreams, their worldviews, their energy, all up to you.If you could pick
In Part II we talked about the importance of choosing one transformation. In this blog post, it’s time to talk about the flip side of your niche, which is your client avatar. Who specifically are you providing this transformation for? First, I’m going to show you why niche is a little more complicated than you might think. And then I’m going to show you how choosing the right niche can mean a 100x difference in what you’re able to charge from the same amount of time. Let’s dive in. So if I were to ask you who your client
Today we’re going to explore the first building block that comprises your ‘Coaching Bridge’ (introduced in Part I) There’s a silent curse going around the coaching industry. Most coaches never realize how it’s affecting them. It’s the curse of: “I don’t understand” As in… “I don’t understand how this works.” “I don’t understand how you can help me.” “I don’t understand if this is for me.” The problem is, potential clients rarely vocalize this. Instead, their actions say it. By not becoming your client… Ignoring your emails… Saying “that sounds interesting”… …but then disappearing when you ask for the