To date, I’ve completed well over 300 Coach Action Plan calls. Which means I’ve had the privilege of speaking to a lot of coaches about their businesses. And in many of these conversations, coaches have told me they struggle with the idea of choosing a niche. Some are worried because they want to go big. They see themselves on
I have a six-figure business now because I dialed in my niche. Honestly, I would not be here writing to you if I had not narrowed it down to coaches. I’d still be floundering, trying to do ALL. THE. THINGS — being a jack-of-all-trades business coach. Never feeling truly confident in what I had to offer. If
Are you worried your niche is too saturated? That you won’t be able to find enough clients if you narrow it down? I’ve had many conversations with coaches who have felt the same way. And I get it. I had the same worry when I decided to move from being a general business coach to working with just coaches. And
This morning, I checked to see how many Coach Action Plans I’ve done since starting them back in 2019. The Coach Action Plan is a 45-minute call I offer coaches to help them move past places in their business where they’re getting stuck. As of this morning, I’ve conducted 258 Coach Action Plans. While it’s been amazing to
I see a lot of coaches struggle with the idea of choosing a niche and narrowing it down. And I get it. It feels counterintuitive to focus on fewer community members. That’s why I want to re-share a short article by author Seth Godin. He’s written several books on effective marketing, including the importance of narrowing your
In Part II we talked about the importance of choosing one transformation.In this blog post, it’s time to talk about the flip side of your niche, which is your client avatar. Who specifically are you providing this transformation for?First, I’m going to show you why niche is a little more complicated than you might think.And then