Category Archives for Niche (Transformation + Avatar)

Are you in your Zone of Genius?

Are you in your Zone of Genius?

You’ve more than likely heard of your Genius Zone, or your Zone of Genius.  You may not know where the term comes from. And that it is part of an entire framework for how to think about your day-to-day activities.  This concept was first discussed in “The Big Leap” by Gay Hendricks.  Here’s how it goes… Our […]

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The Case for Market Research

The Case for Market Research

In her TedTalk, “Why you should talk to strangers,” Kio Stark talks about the importance of getting past our discomfort when it comes to seeing strangers and embracing those fleeting but potentially profound moments of connection.She challenges her audience to do one of four things when meeting a stranger. 1First, is the simplest. If they make […]

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Are you passionate about your one transformation?

Are you passionate about your ONE transformation?

Do you know those small bags of baby carrots you’ve bought hundreds of times? Did you know that those are milled and sculpted from regular sized carrots? They’re not “baby” carrots at all. When first hearing this you might think, oh what a scam. They’ve been fooling us into thinking those little carrots were baby carrots. But […]

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3 Key Ideas to Help You Choose Your Ideal Client Avatar

3 Key Ideas to Help You Choose Your Ideal Client Avatar

Back in 2012 when I first got my doctorate in psychology, I knew nothing about coaching or business. I didn’t understand that I needed to focus on one transformation and one ideal client avatar. So I became a coach. Not even a life coach.  That’s how much I didn’t know.  About a year later, I learned […]

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Using your expertise when deciding on just one transformation

In 1936, Irving Naxon invented what is now known as the Crock Pot. Naxon got the idea for the “Beanery” from stories he heard from his grandma, Tamara, who was from Lithuania. Each Friday, she would have to walk down to the bakery with a pot of uncooked stew to have them slow cook it […]

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