Category Archives for Niche (Transformation + Avatar)
Are you passionate about your ONE transformation?
Do you know those small bags of baby carrots you’ve bought hundreds of times? Did you know that those are milled and sculpted from regular sized carrots? They’re not “baby” carrots at all. When first hearing this you might think, oh what a scam. They’ve been fooling us into thinking those little carrots were baby carrots. But […]
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3 Key Ideas to Help You Choose Your Ideal Client Avatar
Back in 2012 when I first got my doctorate in psychology, I knew nothing about coaching or business. I didn’t understand that I needed to focus on one transformation and one ideal client avatar. So I became a coach. Not even a life coach. That’s how much I didn’t know. About a year later, I learned […]
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Using your expertise when deciding on just one transformation
In 1936, Irving Naxon invented what is now known as the Crock Pot. Naxon got the idea for the “Beanery” from stories he heard from his grandma, Tamara, who was from Lithuania. Each Friday, she would have to walk down to the bakery with a pot of uncooked stew to have them slow cook it […]
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