Category Archives for Marketing Approach

How to Write Headlines That People Just Have to Click

Let’s face it. Your readers… they’re busy. Really busy. And they have a ton of stuff occupying their brains.  If you want people to read your content, you gotta grab their attention immediately.  A great headline does just that.  It’s not always easy, though, is it?  According to Copyblogger, 8 out of 10 people on average will read your […]


Do you know these 6 tips to make your blog writing easier?

Blog writing, when done consistently and proactively, can be one of your best marketing tools. Here are 6 tips to make it a whole lot easier…


My no fail 3-step system for blog topics to write about

As an entrepreneur, I’m sure you know how important content marketing is to your business. But finding blog topics to write about can be challenging.

Writing consistent valuable blog posts and email newsletters for your peeps helps you build authority and trust, while also providing tremendous value to your tribe.

But it’s not always easy coming up with ideas, is it?


Do you know the anatomy of a powerful order form?

One of my clients is looking to improve the order form his team uses for his signature product.

As he should.

There’s nothing worse than working 12+ hour days on a big launch — designing amazing sales pages and funnels, writing perfect copy, etc. — and then losing sales because of a bad order form.