Now that we’ve talked about the transformation you provide (Part II) and your client avatar (Part III), it’s time to talk about one of the most critical aspects of growing a thriving coaching business. A lot of coaches and even other coaching teachers overlook this part. Your coaching framework. In growing a business it’s critical that you put yourself in a ‘category of one’. Most coaches get stuck in the trap of ‘being a little better for a little less’. In other words, they try to be a better coach than the rest but at a slight discount. The

Full transparency: This blog post is a bit of a journal entry. Trying to get my head wrapped around something. As you may know, I offer Coach Action Plans. These are 45-minute calls with me that are designed to help coaches get clearer on their next action steps. I've been conducting these calls several times per week for over a year now. And most of the coaches are thrilled with them. After the call I ask them to give me feedback through a quick questionnaire. As part of the feedback I ask them to rate the call from 1-10.

Yesterday, I talked about how the chain of beliefs works in marketing.The idea being that often a new member of your community has one set of beliefs and they need another set of beliefs to get to the place where they hire you. And you lead them through a series of belief changes in order to do that.The same can be done with your coaching.In the enrollment conversation and in the beginning of your coaching, you can assess and identify their current set of beliefs.You also identify what being on the other side of the transformation looks like to

When I was working on my doctorate, part of my schooling involved training new students just starting their Masters in Counseling.There was one thing that EVERY new counseling student did (myself included) that caused their clients to shut down.And that was to offer advice too soon.Each week, I would sit in a small conference room with two masters level students and we would role play a counseling session. One student would be the client, the other would be the counselor.The client would start sharing a challenge that she was facing and the counselor would start giving advice within a

Excuse my language, but I’m calling bullsh*t on something I heard last week.One of my clients told me her certification program taught her that the only way she should be coaching is to let the client lead each coaching session.She should just sit back and wait until the clients tell her what they need.Uhh… no.You’re not there to play therapist and listen to all their problems. They hired you because they want to make a specific transformation.And this is far from the first time I’ve heard this kind of bad advice tossed around.I’ve heard variations of this for years.“You

In part 4 of this series, I’m sharing with you how having your own coaching methodology can help you never have to sell yourself again. That’s right.  You’ll never have to sell yourself again.  So many new and struggling coaches stress out about the enrollment conversation. They don’t want to appear sales-y. Or they feel really uncomfortable selling themselves.  The great thing about having a coaching methodology is that you sell IT instead of YOU. Instead of trying to convince people how awesome of a coach you are, you show them. Once you do the assessment portion of your