In the past couple of days, I've been talking about the 6 website mistakes I see coaches make when first getting started...
- 1They fuss over the domain name.
- 2They futz with it for way too long.
- 3Their website is all about them.
- 4They stress over the logo.
- 5They stress about their "brand."
- 6They have an "If I build it, they will come" kind of attitude.
They stress over their "brand."
And today, I'm going to talk about your "brand."
I've seen coaches stress about this, too.
Myself included in the beginning.
Brand is elements like font choices, colors, and the "feel" of your stuff.
While it's nice to spend a bit of time thinking about these things, once you get some colors and fonts you like, go with it.
Do you remember me telling you about the coaching organization I used to work for?
The one with revenue above $5 million?
There wasn't a brand element in sight in that company.
The closest thing we had to a brand was that the CEO liked blue.
Not having a brand didn't seem to hurt that organization one bit.
So, here's what I recommend for choosing your "brand."
- 1Choose 3 or 4 colors that resonate with you and that go well together.
- 2Do a Google search on the psychology of colors for your chosen colors to see what they convey.
- 3For each color, does the psychology match what you're trying to convey? If so, great, keep it. If not, think about changing it to something else. Or, if you just really love that color, keep it.
- 4Choose 1-2 Google fonts that you like. Most website themes can pull in Google fonts so you won't have any issues displaying them in various ways. Makes things easier.
My favorite color combo is teal/turquoise and burgundy, with a little yellow/orange thrown in.
It's pretty much how my home is decorated.
What is really interesting is that when I looked up the psychology of those colors, they were exactly my philosophy of life AND what I want for others.
Turquoise: represents open communication from and between the heart and the spoken word. It combined the calmness of blue and the growth represented by green. It's also uplifting because it has the energy yellow transmits.
Burgundy: power and ambition
I see this as personal power and stretching yourself to see what you can accomplish.
Yellow: Happiness, optimism, creativity
Who doesn't want that?
As far as fonts go, I chose one main san-serif font that I liked. I occasionally use a handwriting font in my graphics.
And I don't think about it anymore.
Go spend a LITTLE time checking out the psychology of your favorite colors, and then just choose and go.
Don't spend days.
Just choose, get it done, and move on to the more important things.
Like getting clients and helping them get to the other side of the transformation you provide.
With love & joy,
P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?