In the past couple of days, I've been talking about the 6 website mistakes I see coaches make when first getting started...
- 1They fuss over the domain name.
- 2They futz with it for way too long.
- 3Their website is all about them.
- 4They stress over the logo.
- 5They stress about their "brand."
- 6They have an "If I build it, they will come" kind of attitude.
One of the biggest mistakes I see coaches make is that they make their website all about them.
Big gigantic pictures of themselves.
Why they're amazing — certifications, awards, etc.
Put yourself in your ideal clients' shoes and go to your homepage. Don’t scroll down. Just look at what you see.
That area at the top? It's prime real estate.
Are the words quick and easy to read?
Are they about your ideal client avatar and the transformation they want?
Research has shown that people spend about 5 seconds on a homepage when visiting for the first time.
That means that you only have 5 seconds to capture their attention and get them to keep reading.
If that prime real estate at the top of your page is about you, they’re going to pop off and move on.
You’ve got to talk about them. And what they want. What they need.
On my homepage, [tramayne.com](http://tramayne.com/), you’ll notice that I ask a question “Are you looking to grow your coaching business?”
That is directed to my ideal client avatar. If someone is not a coach or is not looking to grow their coaching business, they will move on.
However, if they ARE looking to grow they’re coaching business, they will most likely read the next sentence.
“Are you looking to grow your coaching business?”
... is all about them. It has nothing to do with me.
I do have a picture of myself up there because I am a coach and, hopefully, they'll be working with me at some point.
But you'll also notice that it's not huge. Doesn't take up the whole space.
It's just big enough to show them that I'm human, friendly, and able to smile. 😉
Ok. Your turn.
If you've got a website already, go check out your homepage and see if your messaging clearly represents what you can do for your ideal client avatar.
If you don't yet have a website, put this in your back pocket until you're ready.
With love & joy,
P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?