Last week I talked about the 4 big mistakes I made in my business early on.
(Read it here if you missed it)
Today, I'd like to talk about what to actually focus on instead...
In the beginning, the activities in your business should fall within these three categories...
- 1Attracting your ideal clients into your community (your email list)
- 2Converting those community members into clients
- 3Delivering amazing value
Pretty simple really.
Let's dive in a little bit deeper to each...
1) Attracting your ideal clients into your community
I'm a big believer that all “attraction” roads should lead to an email list. We're not selling $7 widgets. We're asking people to spend a pretty penny with us.
In order for them to do that, they have to like us, trust us, and see us as someone who can actually help them.
And that can take time.
So, step #1 is to do what we can to get them to opt-in to our email list.
We do that in 3 basic steps...
- 1Provide a freebie giveaway that is enticing enough to give us their name and email address
- 2Some sort of content marketing — blogging, videos, or podcasts — that shows them we know what we're talking about (and leads them to our freebie giveaway)
- 3A way to get them back to our website so they can consume our content and opt-in for our freebie giveaway. What marketers call getting 'traffic' to our website.
We have 3 ways of bringing traffic to our site.
Organic means such as social media and SEO (search engine optimization)
It can take some time to gain traction so this is definitely a long term strategy.
Paid traffic such as Facebook Ads, Instagram Ads, etc.
This can be a lot faster, but if your niche and your messaging aren't dialed in, you will waste a ton of money.
Other people such as joint venture partnerships, referrals, or affiliate partnerships.
This is a great way to bring people to you pretty quickly.
In fact, this is how I left my consulting position with the coaching organization I worked for. Through my connections with other people I was able to start a mastermind that paid my bills.
I’ll talk more about partnerships next week.
2) Converting those community members into clients
Once someone is on your email list, you've got the opportunity to build that rapport, show your expertise, and help them trust you as the person that can help them.
Like I mentioned last week, you have to be consistent.
I recommend that if you haven’t had an email list, build the habit first.
Instead of going from zero emails to every day, figure out the frequency that you can manage as you build the habit.
Then you can decide if you want to increase the frequency once you’ve found your rhythm.
3) Deliver amazing value
This is where your coaching helps them get the results they want. And if you've been in my community for a while, you know that I believe the best way to do this is through your own proprietary coaching framework. I believe it's the only way to become a master level coach who can help her clients get consistent results.
And stand out from the thousands of coaches out there.
I recommend that you take a look at the activities you've been engaging in with your business.
Do they fall within one of these categories?
If not, it might be time to relook at your priorities and switch things up.
I hope you found this valuable.
Have a great week!
With love & joy,
P.S. Is there someone in your life who could benefit from reading this post? Why not share this with them?